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AI-native content service for regulated pharma

MLR-ready content.
Not billable hours.

Veripha creates, pre-reviews and localises your brand’s promotional content and delivers it ready for MLR. One fixed monthly fee per brand. If MLR sends it back, the rework is on us.

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A MakeSense Health company. Healthcare communication from Amsterdam since 2014.

Fictional example: one claim flagged, traced to the SmPC and rewritten before MLR.
Pre-review · HCP email · NLFictional example
  1. 01Claim
    The most effective treatment.Needs evidence

    Superlative. Needs head-to-head data, or it goes.

  2. 02Source
    SmPC 5.1Efficacy shown versus placebo. No head-to-head study.
  3. 03Revision
    Clear skin for more patients than placebo at week 16.
Ready for MLRYour MLR team decides.

You buy the outcome.
Not the hours.

Agencies bill time. With AI the time shrinks, so the bill should too. We price the result: an asset ready for your MLR.

Price
One fixed fee per brand, per month
Agreed upfront. No hourly billing and no extra invoice for another round.
Rework after MLR
Included
If your MLR sends an asset back, we fix it. That risk sits with us, not with your budget.
Review
Every asset, every claim
Our AI pre-review checks each claim against the SmPC, your references and the local code before anything reaches MLR.
Markets
21 European markets mapped
Regulator, law and red-flag terms for each market, and the industry code where one applies, such as the CGR in the Netherlands, the FSA in Germany and the ABPI in the UK.
Sign-off
Your MLR, always
As marketing authorisation holder you stay responsible. We make sure every asset arrives ready, with each check documented.

From brief to MLR-ready asset.

One team does the whole run. No hand-offs between agency, translator and pre-reviewer.

  1. 01

    Create

    Emails, detail aids, banners, web pages and slides. Written on-label and on-brand from your SmPC and references.

    • HCP emailReady for MLR
    • Detail aidReady for MLR
    • Banner setWith MLR
    • Web pagePre-review
    • Congress slidesDrafting
  2. 02

    Pre-review

    Every claim traced to its source and checked against the local code. Findings are fixed before your MLR sees them.

    • ✓Indication wordingSmPC 4.1
    • ✓Efficacy figure tracedRef 3, p.12
    • !Comparative claimLocal code
  3. 03

    Localise

    One MLR-approved master, adapted per market and language, and checked again against that market’s code.

    1 master

    EN · MLR-approved

    5 market versions

    • NL Dutch
    • BE Dutch
    • BE French
    • DE German
    • AT German

Illustrations, not client work.

How it works

AI prepares. People decide.

  1. 01

    Brand intake

    We load your SmPC, references, brand guidelines and the code of every market you sell in.

  2. 02

    Create and pre-review

    We write the asset. AI pre-review checks every claim. A project lead owns the result.

  3. 03

    Your MLR signs

    The asset arrives with every check on record: claim, source, rule and market. Your reviewers decide.

  4. 04

    Monthly close

    Each month you see what your MLR approved, how much passed the first round and how long it took.

Security

Your data stays locked down.

Security review is where agency work often stalls. So here is where we stand, before you ask.

Send us your questionnaire
Access
Locked down
Your SmPC, references and drafts stay in closed environments with restricted access, encrypted in transit and at rest.
AI providers
Under binding contracts
We only work with AI services under firm agreements that set out what happens to every document and prompt.
Model training
Never on your data
Nothing you share is reused or used to train AI models. Not by us, and not by our providers.
Standards
Working towards ISO 27001
Our controls follow ISO/IEC 27001:2022. We are not certified yet; until we are, we answer your security questionnaire in full.

For US companies entering Europe

One partner for your European launch.

Europe is not one market. Every country has its own code, its own language and its own rules for who signs. Most launches start in a few markets and grow as reimbursement lands.

Start with your first markets and add the next on the same terms. One contract, one team, and every asset checked against the code of the market it is written for.

Plan your launch

21 markets mapped: regulator, law and red-flag terms

  • NLCGR CodeNetherlands
  • BEpharma.be CodeBelgium
  • DEFSAGermany
  • FRCVMFrance
  • CHHMGSwitzerland
  • GBABPI CodeUnited Kingdom
  • ATAMGAustria
  • ITD.Lgs. 219Italy
  • ESLey 29/2006Spain
  • PTDL 176/2006Portugal
  • IEIPHA CodeIreland
  • DKLMLDenmark
  • SESFS 2015:315Sweden
  • NOLOV-1992Norway
  • FILakelakiFinland
  • PLDz.U. 2001Poland
  • CZZakon 378/2007Czech Republic
  • GRN. 1316/1983Greece
  • HUXCVIII/2006Hungary
  • ROLegea 95/2006Romania
  • LULoi pharmacieLuxembourg

Pricing

Fixed. Per brand. Per month.

You know the cost before we start. The fee depends on the brand and the markets, never on how many rounds an asset takes.

For one brand in one country

Single market

The Netherlands or Belgium.

Monthly fee per brand, quoted upfront

  • Content production for every channel
  • AI pre-review on every asset
  • Rework after MLR included
  • Monthly close with your numbers
  • Checked against that market’s code
Quote for one market

For one brand across the Benelux

Benelux

The Netherlands and Belgium, in Dutch and French. Luxembourg on request.

Monthly fee per brand, quoted upfront

  • Content production for every channel
  • AI pre-review on every asset
  • Rework after MLR included
  • Monthly close with your numbers
  • Both codes, both languages, one team
Quote for the Benelux

For US companies entering Europe

Europe launch

Your first three to six markets, then the next as reimbursement lands.

Monthly fee per brand, quoted upfront

  • Content production for every channel
  • AI pre-review on every asset
  • Rework after MLR included
  • Monthly close with your numbers
  • Localised per market and per code
  • Launch planning across markets
Plan your launch

See what your MLR will flag.

Paste a claim or upload a document, pick one of 21 markets and see the first findings. A quick version of the pre-check every Veripha asset goes through, without your SmPC and references.

Open the pre-MLR check

Start with one brand.

Tell us the brand, its markets and its SmPC. We come back with one fixed monthly fee.

Book a call